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The new Oyster Perpetual
Datejust 41



Rolex is introducing the new generation of its classic Oyster Perpetual Datejust, featuring an updated design in a 41 mm case and the new Rolex calibre 3235, a movement at the forefront of watchmaking technology. The new Datejust 41 is offered in yellow or Everose Rolesor versions – a combination of 904L steel and either 18 ct yellow or Everose gold – with a wide selection of dials. The new Datejust 41 carries the Superlative Chronometer certification redefined by Rolex in 2015, which ensures singular performance on the wrist.

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Rolex’s Datejust is the archetype of the classic watch thanks to functions and aesthetics that never go out of fashion. Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then. Aesthetically, the Datejust has spanned eras while retaining the enduring codes that today still make it one of the most recognized and recognizable of watches.

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Rolesor, the combination of gold and steel on a Rolex watch, has been a signature feature of the brand since 1933, when the name was registered. It is an auspicious meeting of two metals: one, noble and precious, attractive for its lustre and stability; the other, highly resistant, known for its strength and reliability. All of these qualities perfectly mirror the elegance and performance that come together in a Rolex watch.
The Rolesor concept is simple: the bezel, the winding crown, as well as the centre bracelet links are made of 18 ct yellow or Everose (Rolex’s exclusive patented pink gold alloy) gold; the middle case and the outer links of the bracelet are made of 904L steel. Introduced on the Datejust in 1948, Rolesor contributed largely to the legendary status of this wristwatch.

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The Datejust 41 is equipped with a new-generation movement, calibre 3235, entirely developed and manufactured by Rolex for a superlative level of performance. This self-winding mechanical movement is at the forefront of the watchmaking art. A consummate demonstration of Rolex technology with 14 patents, it offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetic fields, ease of use and reliability.

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